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TAG Heuer S.A. (English pronunciation: /ˌtæɡ ˈhɔɪ.ər/ TAG HOY-ər) is a Swiss luxury manufacturing company that designs, manufactures and markets watches and fashion accessories, as well as eyewear and mobile phones manufactured under license by other companies and carrying the Tag Heuer brand name.

TAG Heuer began as Uhrenmanufaktur Heuer AG, founded in 1860 by Edouard Heuer in St-Imier, Switzerland. In 1985 TAG Group purchased a majority stake in the company, forming TAG Heuer. In 1999 French luxury goods conglomerate LVMH bought nearly 100 percent of the Swiss company.

MASTERPIECE

Masterpiece, magnum opus (Latin, great work) or Chef-d'œuvre (French, master of work, plural Chefs-d'œuvre) in modern use is a creation that has been given much critical praise, especially one that is considered the greatest work of a person's career or to a work of outstanding creativity, skill, profundity, or workmanship. Historically, a "masterpiece"' was a work of a very high standard produced to obtain membership of a guild or academy in various areas of the visual arts and crafts.

TAG HEUER CARRERA CAlibre 9

TAG HEUER AQUARACER

ELEGANCE

Elegance is beauty that shows unusual effectiveness and simplicity. It is frequently used as a standard of tastefulness particularly in the areas of visual design, decoration, the sciences, and the aesthetics of mathematics. Elegant things exhibit refined grace and suggest maturity. "Elegant" redirects here. For the American novelist, see Robert Elegant. For other uses, see Elegance (disambiguation).

TAG HEUER AQUARACER

TAG HEUER AQUARACER Calibre 5

LUXURY

The word "luxury" is originated from the Latin word “Luxus,” which means indulgence of the senses, regardless of cost. In economics, a luxury good (or upmarket good) is a good for which demand increases more than proportionally as income rises, and is a contrast to a "necessity good", for which demand increases proportionally less than income.[1] Luxury goods are often synonymous with superior goods and Veblen goods.

TAG HEUER AQUARACER Calibre 16

TAG HEUER AQUARACER Calibre 5

TAG HEUER AQUARACER Calibre 5

TAG HEUER CARRERA Calibre 16

QUALITY

In business, engineering, and manufacturing, quality has a pragmatic interpretation as the non-inferiority or superiority of something; it's also defined as being suitable for its intended purpose (fitness for purpose) while satisfying customer expectations. Quality is a perceptual, conditional, and somewhat subjective attribute and may be understood differently by different people.[1][2] Consumers may focus on the specification quality of a product/service, or how it compares to competitors in the marketplace. Producers might measure the conformance quality, or degree to which the product/service was produced correctly. Support personnel may measure quality in the degree that a product is reliable, maintainable, or sustainable.

HEUER HERITAGE COLLECTION

Autavia Calibre Heuer-02

Calibre Heuer 02

Calibre Heuer 03

Tag Heuer Monaco

TAG HEUER MONACO CAlibre 12

TAG HEUER MONACO CAlibre 11

HEUER HERITAGE CAlibre 17

TAG HEUER CARRERA CAlibre 17